The messages you send most, already written.
A message that starts a conversation on WhatsApp has to be a template Meta has approved, and a refusal costs a day. These are written the way Meta approves them, each in the right kind. Copy one into Sema, put your own words in, and send it for review.
Shops and online stores
Orders, deliveries, payments, and telling regular customers what is new.
Order received
UtilityThe moment an order is placed.
Hi Wanjiku, thank you for your order #1042 of KES 2,450. We will message you when it is on its way.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateOrder on its way
UtilityWhen an order leaves the shop.
Hi Wanjiku, your order #1042 is on its way with our rider Otieno and should reach you on Thursday afternoon. Reply if you will not be in.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateReady to collect
UtilityWhen an order is packed and waiting at the shop.
Hi Wanjiku, your order #1042 is ready to collect at our Moi Avenue shop, open Monday to Saturday, 8am to 7pm. Please show this message when you come.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templatePayment received
UtilityWhen a payment arrives, by M-Pesa or any other way.
Hi Wanjiku, we have received your payment of KES 2,450 for order #1042. Your receipt number is SJK4H7Q2LM. Thank you.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateBack in stock
MarketingFor customers who asked about something that had run out.
Hi Wanjiku, the green kitenge dress is back in stock at Duka la Mfano. We have kept a few aside. Reply and we will hold one for you.
Reply STOP to stop these messages
Hold one for meNot this timeMarketing: it invites the customer to do something new. It carries a way to stop these messages.
Use this templateNew this week
MarketingOnce a week at most, to customers who agreed to hear from you.
Hi Wanjiku, new this week at Duka la Mfano: school shoes in every size and new uniforms. Come and see them in the shop, or reply here to order on WhatsApp.
Reply STOP to stop these messages
Show meMarketing: it invites the customer to do something new. It carries a way to stop these messages.
Use this template
Clinics, hospitals and pharmacies
Appointments and what is ready to collect, said without naming a condition, a result or a medicine.
Appointment reminder
UtilityThe day before an appointment.
Hello Achieng, a reminder of your appointment at Afya Clinic on Tuesday 4 November at 10:30am. If you cannot come, please tell us.
I will comeI need another timeUtility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateResults ready
UtilityWhen results are back. The message never says what they are.
Hello Achieng, your results are ready at Afya Clinic. Please call us on 0712 345 678 or come in. We do not share results here.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateReady at the pharmacy
UtilityWhen a prescription is made up. It does not name the medicine.
Hello Achieng, your order is ready for collection at the Afya Clinic pharmacy. Please bring your clinic card or ID when you come.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateFollow-up visit
UtilityWhen a doctor has asked to see a patient again.
Hello Achieng, Dr Mwangi at Afya Clinic would like to see you again for a follow-up visit. Reply here to choose a day that suits you, or call us to book.
Choose a dayUtility: it is about something the customer already did or asked for, and it sells nothing.
Use this template
Schools and colleges
Fees, closing days, absences and open days, to parents who gave their number.
Fee reminder
UtilityA week before the fees are due.
Dear Mr Kamau, the fee balance of KES 18,500 for Brian, Grade 6 is due on Friday 7 November. Pay to paybill 522522 with the admission number as the account.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateFees received
UtilityWhen a fee payment arrives.
Dear Mr Kamau, we have received KES 10,000 in fees for Brian, Grade 6. The balance for this term is now KES 8,500. Thank you.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateClosing day
UtilityA week before the term ends.
Dear Mr Kamau, the school closes for the term on Friday 21 November. Pupils may be collected from 12 noon. Reports will be given out on the day.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateAbsent today
UtilityOn the morning a pupil is marked absent.
Dear Mr Kamau, Brian was marked absent from school today. If you do not know why, please call the school office.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateOpen day
MarketingTo families who asked about admission.
Hi Mr Kamau, Mfano Academy is holding an open day on Saturday 15 November, from 9am. Come and meet the teachers. Reply to tell us you are coming.
Reply STOP to stop these messages
We will comeMarketing: it invites the customer to do something new. It carries a way to stop these messages.
Use this template
SACCOs, banks and microfinance
Repayments, contributions, meetings and loan offers to members.
Repayment due
UtilityThree days before a loan repayment is due.
Hello Mama Njeri, your loan repayment of KES 4,200 is due on 5 November. Pay to paybill 400200 with your member number as the account.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateRepayment received
UtilityWhen a repayment arrives.
Hello Mama Njeri, we have received your repayment of KES 4,200. Your loan balance is now KES 33,600. Thank you for paying on time.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateContribution received
UtilityWhen a member saves.
Hello Mama Njeri, we have received your contribution of KES 2,000. Your savings now stand at KES 48,000. Thank you for saving with us.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateMembers’ meeting
UtilityTwo weeks before an AGM or a members’ meeting.
Dear Mama Njeri, the annual general meeting of Mfano SACCO is on Saturday 29 November at the Kiambu social hall. Every member is asked to attend.
I will attendUtility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateLoan offer
MarketingTo members who agreed to hear about new products.
Hi Mama Njeri, as a member of Mfano SACCO you can now apply for a loan of up to KES 150,000, repaid over 12 months. Reply here to start your application.
Reply STOP to stop these messages
Tell me moreMarketing: it invites the customer to do something new. It carries a way to stop these messages.
Use this template
Any business that takes bookings or sends invoices
Bookings, invoices, and asking how it went.
Booking confirmed
UtilityThe moment a booking is made.
Hi Kevin, your booking with Salon Mfano on Saturday 1 November at 11am is confirmed. Reply here if you need to change it.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateInvoice due
UtilityWhen an invoice is sent, and again a few days before it is due.
Hello Kevin, invoice INV-0381 for KES 12,000 is due on 10 November. Pay to paybill 247247 with the invoice number as the account.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateHow did we do?
MarketingA day after a visit or a delivery.
Hi Kevin, thank you for choosing Salon Mfano. How did we do? Your answer helps us get better.
Reply STOP to stop these messages
Very goodIt was fineNot goodMarketing: Meta counts asking for feedback as marketing unless the customer asked to be asked. It carries a way to stop these messages.
Use this templateWe miss you
MarketingTo customers who have not been back for a while.
Hi Kevin, it has been a while since your last visit to Salon Mfano. Reply here to book a time that suits you. We would be glad to see you again.
Reply STOP to stop these messages
Book a timeMarketing: it invites the customer to do something new. It carries a way to stop these messages.
Use this template
NGOs, churches and community groups
Thanking givers and reminding people of what they signed up for.
Gift received
UtilityWhen a donation or offering arrives.
Dear Grace, thank you for your gift of KES 1,000 to the Mfano Children’s Fund. Your receipt number is SJK4H7Q2LM. We are grateful for your support.
Utility: it is about something the customer already did or asked for, and it sells nothing.
Use this templateEvent reminder
UtilityThe day before an event someone registered for.
Dear Grace, a reminder that the community clean-up is on Saturday 8 November at 8am at the market gate. We look forward to seeing you there.
Utility: it reminds someone of an event they registered for, and sells nothing.
Use this template
Utility or marketing decides the price.
What each kind of message costs, all in, is on the pricing page. How to write your own, and what Meta refuses, is in the Help Centre.
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