What changed in Sema, and when.
Every change a business would notice, in plain words, newest first. Nothing here costs extra: it is on every plan unless the pricing page says otherwise.
October 2026
Book from your website chat
If you take bookings, your website chat now offers Book a time: a visitor chooses what to book, a day and a free time, leaves their WhatsApp number, and the confirmation and reminders go on WhatsApp. A Book a demo button on your own site can open the chat straight at one service.
Read moreYour website chat and WhatsApp, as one
The website chat can say who answers and offer your WhatsApp number, keeps the page each visitor started on, and an assistant can answer the website at any hour while WhatsApp keeps yours. Leaving a number now rests on the visitor tapping under your own words, not a box ticked for them. And your own system can keep what the AI answers from in step through the API, so it never quotes an old price.
Read moreSomeone on call when something stops working
When a customer writes that something is down outside opening hours, Sema alerts the people you name on WhatsApp and by email, tells the customer so, and alerts again after 30 minutes if nobody has replied. AI answers also no longer start with a label: they read like your team, and the AI still says it is your assistant if a customer asks.
Read moreLower prices, a Solo plan, and free replies
Every plan now takes a smaller share of each message, and a new Solo plan at KES 1,490 a month suits a business of one. The first 1,000 replies a month on each number are free, and Scale caps what Sema adds to an update. You can also set the most Meta may charge for an offer.
Read moreInstagram and Messenger in your inbox
Connect your Facebook Page, and messages to it on Messenger and to its Instagram account arrive beside WhatsApp, answered by your team, your automations and your assistant. Comments on your posts can be answered in private.
Read moreOutlook calendars for appointments
Someone whose calendar is Outlook or Microsoft 365 can connect it as Google Calendar is connected: their busy times are never booked over, and every booking goes into their calendar, moved and removed with it.
Read moreA face for each person on the team
Add your photo in Settings, and your team sees it beside your name on the conversations you have, in the inbox, on Team and in Activity. Only people in your workspace can see it.
Read moreOffers through Meta’s Marketing Messages API, made simpler
Sema can ask Meta to email your admins the terms for marketing messages, and knows at once if you accepted them while connecting. You choose which changes WhatsApp may make to each offer, and a template’s reads and taps now count every send.
Read moreAll your tags in one place
Contacts → Tags shows every tag you use and how many customers carry it. Rename one and it changes on every contact and in your saved audiences, merge two that mean the same, give a tag a colour so it stands out in the inbox, or remove one you no longer need.
Read moreYour own AI agent, in Sema
Already have a bot or an AI agent? It can answer your customers in Sema, on WhatsApp and on your website: it is told of each message with the conversation so far, answers through the API, and hands over to your team with a summary.
Read moreChat on your website
One line on your website puts a chat in its corner. What visitors write arrives in your inbox beside WhatsApp, your team, your assistant and your automations answer it there for free, and a visitor who leaves their number carries on with you on WhatsApp.
Read morePages for each trade, with pictures
The pages for shops, clinics, schools and SACCOs now show Sema doing that trade’s work, the parts behind it, the templates and forms ready for it, and how its customers’ data is protected.
Read moreOpening an account, step by step
A walkthrough in the Help Centre from signing up to your first campaign, with a picture of every step and a recording of the whole.
Read moreEvery feature, with pictures of Sema itself
The features page now has every part of Sema, with a picture of each taken from Sema as it is, and a page of its own for the inbox, the AI, campaigns, automations, payments, the pipeline, appointments, reports and the API.
Read moreA status page
Whether each part of Sema is working right now, each part’s last 90 days, and every incident in plain words. Sema checks itself every minute, and the page shows what the checks found.
Read moreWhat’s new, and WhatsApp’s rules explained
This page, kept with every change. And WhatsApp’s rules for businesses on one page: the 24-hour window, templates, the four kinds of message, consent, quality ratings and daily limits, with what Sema does about each.
Read moreA library of ready message templates
Order updates, appointment reminders, fee notices, loan repayments, thank-yous and more, written the way Meta approves them and each in the right category. Use this template opens one in your workspace with its examples filled in.
Read morePricing for every country, explained
The price table now takes the country of the number you message, for all 72 countries Meta prices. The four kinds of message are explained with examples, and the questions businesses ask most are answered on the page. The calculator takes a country and login codes too.
Read moreResources and integrations on the website
A Resources section gathers the guides, the Help Centre, the trade playbooks and the API in one place, and the website now lists everything Sema connects to, with what each does and where it is set up. On a phone the site has a menu of its own.
Read moreAppointments, and a pipeline
Customers book on WhatsApp or from your booking page, get a confirmation and a reminder, and land in each person’s Google Calendar without double booking. A board of deals by stage, with your own stages, each deal linked to its conversation and customer.
Read moreMore from the AI assistant
Choose its tone, and give different numbers, teams or languages an assistant of their own. When it cannot answer it takes the customer’s details for a person. Switch it off in one chat, and it comes back by itself later. What it has cost this month is where the owner looks.
Read moreA first week that gets a business working
A set-up guide for new workspaces, an assistant written from your own website, a chance to try the AI as a customer would, and the trial and plans in plain sight. If you would rather not connect your number alone, ask and we will do it with you.
Read moreCampaigns that learn
Test two versions of a template in a campaign and see which worked. Ready-made journeys, each with a group that gets nothing so you see what they really added. Follow-ups when a customer goes quiet, and a welcome for every new lead within seconds.
Read moreHow your templates and your week are doing
Each template shows how it is read and its quality over time. Reports a manager reads every week. A This week card with up to three things that would help, and a trust checklist for each number: verification, display name, the business profile.
Read moreLive supervision
Owners and managers see who is waiting, for how long, and who is answering, and can take a conversation over, hand it to someone, or leave a note the customer never sees.
Read moreSema from ChatGPT, Claude and other assistants
Connect your AI assistant to your workspace with a click: ask for today’s numbers, find a customer, or have it send a template after asking you. An integrations gallery in the app sets up Typeform, Calendly, Shopify, HubSpot and Google Sheets in a few clicks.
Read moreReady WhatsApp Flows, and where customers came from
Forms customers fill in without leaving WhatsApp, made already for a SACCO loan pre-check, an insurance quote, a clinic booking and a school admission. A customer who came from an advert says which one. Customers who write with a WhatsApp username reach your inbox like anyone else.
Read moreFaster everywhere
Every page opens quicker, and the menu loads the next page before you click it.
Marketing that keeps your number healthy
Advice beside a template while you write it. Campaigns leave out people who had a marketing message in the last two days, and people who stopped opening them, both of which you can change. Marketing now goes through Meta’s Marketing Messages API, as Meta requires.
Read moreTop up by card, and more room in the inbox
Top up credit through Paystack with a card, or with M-Pesa on Paystack’s page. The inbox gives the conversation more of the screen, and on a phone it has a menu of its own.
Read moreNotifications on your phone, and two-factor sign-in for the whole team
Install Sema on your phone’s home screen and a new customer message notifies whoever would answer it. An owner can require two-factor sign-in of everybody in the workspace.
Read moreTwo-factor sign-in, your choice
Two-factor sign-in is recommended and no longer forced. Once you turn it on, it is asked every time.
Read moreCampaigns that respect a number’s daily limit
A campaign that reaches the number’s daily limit waits, and carries on by itself the next day, instead of failing the rest.
Read moreMore from the API
Send reply buttons, lists, audio, locations and reactions through the API; read conversations and messages back; manage templates and contacts; send to many people in one request, after checking the balance.
Read moreERPNext and Moodle, and a rule for health messages
An ERPNext app sends invoices on WhatsApp as they are submitted, and a Moodle plugin sends a school’s notices to students. A clinic’s templates are checked for words that would reveal a condition to whoever holds the phone.
Read more