Your customers already order on WhatsApp. Your team should answer it together.
Orders arrive on three staff phones, nobody can say what was promised to whom, and the same question (bei gani? mko wapi? mnaleta?) gets answered forty times a day. Sema puts your WhatsApp number in one place your whole team answers from, and answers the routine questions for you.
Nairobi · Enoch Wafula, Pexels
What you would use it for
Price, stock and delivery, answered once
ReplyA keyword reply for “bei”, an away message after closing, and (if you switch it on) AI that answers from the prices and delivery notes you wrote down, and hands anything else to a person.
KES 0.65 a reply on Growth; free for the first 1,000 a month.
Products and orders in the chat
ReplySend products from your WhatsApp catalog, one or thirty at a time. The customer fills a cart and sends it, and the order arrives in the thread with each item and price.
KES 0.65 a reply on Growth; free for the first 1,000 a month.
Order ready, on its way
UpdateAn approved update when an order is ready or out for delivery, sent from the inbox or your own system through the API.
KES 0.65 a message on Growth.
New stock and offers
OfferA campaign to customers who agreed to hear from you, with a countdown offer or a carousel of products. STOP is honoured, so your number keeps its rating.
KES 3.66 a message on Growth.
What it would cost
A shop answering 1,500 customer chats a month, sending an update for 800 orders, and two offers to a list of a thousand. The first 1,000 replies a month cost least of all and the rest cost little; the offers are most of the bill, which is why the cost is shown before a campaign sends.
| A month | |
|---|---|
| Customer chats answered1,500 × reply | KES 325 |
| Order and delivery updates800 × update | KES 520 |
| Two offers to 1,000 customers2,000 × offer | KES 7,313 |
| Growth plan | KES 9,900 |
| The month | KES 18,058 |
Kenyan numbers, from 1 October 2026. See every rate.
What it looks like
Pictures of Sema itself, from a sample workspace, as it is today.
A customer chooses a water tank from reply buttons and pays by M-Pesa in the chat; the payment shows once M-Pesa confirms it.
A new-stock campaign: sent, delivered and read, and what it cost, reconciled with Meta.
The parts behind it
- The inbox →
Every chat answered by whoever is on, with what they paid beside it.
- Payments →
The M-Pesa prompt from the chat, into your own paybill or till.
- Campaigns →
New stock and offers to the customers who agreed, with the cost first.
- Automations →
Price, location and hours answered by themselves, and a follow-up when a customer goes quiet.
Ready for your trade
- Message templates, already written →
The messages your trade sends most, written the way Meta approves them.
- A first week, set up for you →
Which messages, automations and reports to start with, in the Help Centre.
Your customers’ data, protected
A shop’s customers trust it with their number and what they bought. Who on your team sees them, and for how long they are kept, is yours to decide.
Roles the database enforces
Owner, admin, manager, agent, billing and viewer. The billing role reads the money and never a conversation, however it connects.
Two-factor sign-in, for everyone
An owner can require a code from an authenticator app of everybody in the workspace.
An activity log
Sign-ins, failed sign-ins, team changes and keys: who, when and from where.
Consent on the record
When and how each customer agreed, as Kenya’s Data Protection Act asks, and STOP honoured in English and Kiswahili.
Kept as long as you choose
Messages kept until deleted, or from 30 days to five years, and a customer’s data exported or erased on request.
Is it working?
Sema checks itself every minute, and says what it found on its status page.
What people ask first
- Can my customers pay me in the chat?
- Yes, into your own paybill or till. Connect your account from Safaricom’s Daraja portal once, and anyone who replies can send the customer the M-Pesa prompt from the conversation; it shows as paid, with the receipt, once M-Pesa confirms it. The money never passes through Sema.
- Do I need a WhatsApp catalog?
- No. Everything else works without one. If you keep your products in Meta’s Commerce Manager, Sema picks them up every hour and you can send them from any conversation.
- Will the AI promise things we do not have?
- It is told never to invent a price, stock or a delivery time, and answers on its own only from what you wrote down. Anything else goes to your team. It is off until you switch it on.
- We have more than one branch.
- Growth takes three WhatsApp numbers and ten people; conversations can be routed to a team per number and shared out in turn.
Start with the number your customers already have.
Connect it, and answer today’s chats from one place. The routine answers can come later.
Start free14 days of Growth, free. Talk to us first on 0784 155 752, or on WhatsApp.