Words used in Sema
Every term the app uses, in plain words.
The words, A to Z
- Away message
- The reply sent automatically when a customer writes outside your opening hours. More
- Billing mode
- Who pays Meta for the messages. Direct: Meta bills its part to your card, the rest comes from your Sema credit. Managed: Sema pays Meta and bills you from your credit. Not open yet. More
- Campaign
- One template sent to many people who agreed to hear from you. More
- Catalog
- The products on your WhatsApp account, with pictures and prices, that you can send in a conversation. More
- Consent (opt-in)
- A customer’s agreement to receive marketing from you, recorded with where and when it was given. More
- Credit
- Your prepaid Sema balance, topped up by M-Pesa. Plans, messages and fees are taken from it. More
- Daily limit (messaging tier)
- How many different customers a number may start conversations with in 24 hours. Meta raises it with good quality. More
- Display name
- The business name customers see on your WhatsApp messages; Meta checks it. More
- Embedded Signup
- Meta’s window, opened from Numbers, where you connect a WhatsApp number to Sema with your Facebook account. More
- Flow
- A conversation that runs itself when a customer sends its keyword. It asks, waits, branches and hands over. More
- Internal note
- A note in a conversation that only your team sees. More
- Keyword reply
- The same answer, sent automatically, whenever a customer sends a given word. More
- Opt-out
- A customer asking not to be messaged, by sending STOP or a word like it. No campaign or template reaches them afterwards. More
- Quality rating
- Meta’s view of how people react to your messages: high, medium or low. Low can cost you your daily limit. More
- Reply window (service window)
- The 24 hours after a customer writes, when you can reply with anything. After it, only templates. More
- STK push (M-Pesa prompt)
- The M-Pesa request that pops up on a customer’s phone asking for their PIN, sent when you ask for payment. More
- Suppression list
- Numbers that are never messaged or imported again: people who said STOP, and customers erased on request. More
- Template
- A message Meta approves in advance, and the only kind you can send outside the reply window. Marketing, utility or authentication. More
- WhatsApp Business Account (WABA)
- The account at Meta that holds your business’s WhatsApp numbers and templates. Numbers shows its ID. More
- Workspace
- Your business in Sema: its numbers, customers, team and credit. More
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