An assistant that answers from your own words, and knows when to stop.
Write down your prices, hours, delivery and returns once, or let Sema read them from your website. The assistant drafts replies for your team, or answers by itself within what you wrote.


How a business uses it
- 1
Tell it about the business
From your website, or written down: what you sell, what it costs, when you are open, how delivery works.
- 2
Try it as a customer
Ask it what your customers ask, before it answers anybody.
- 3
Choose when it answers
Drafts only, always, or only outside opening hours. Its name and tone are yours.
- 4
It hands over
What it cannot answer, it does not guess: it takes the customer’s details and leaves a summary for a person.
What it does
A draft of the next reply
One click puts a suggested reply in the box, for your team to read, change and send.
Never invents a price
It answers from what you wrote down and nothing else, and says so when it cannot.
English and Kiswahili
In the customer’s own language, and more than one assistant for different numbers, teams or languages.
Honest when asked
It answers like your own team, and if a customer asks whether it is a person, it says it is your assistant.
Off in one chat
Switch it off in a conversation a person is handling; it comes back by itself later.
What it costs, in plain sight
What it did and what it cost, by day, where the owner looks; the requests your plan includes cost nothing.
Try it with your own customers.
Every step is in the letting AI answer, in the Help Centre.